When we talked about the concept of this project the message was clear. It had to incorporate the same values we followed for the other products we developed over the years…high quality, visually creative, and customer driven.
Free Motus is a lifestyle brand (company) with a mission to promote and inspire healthy, active living through motion, as is evident in our motto “Tools for Motion”. Products that we develop and introduce for the Free Motus label will have a theme that encourages a healthy lifestyle through activity and motion. Some products could be simple inspiration while others will require the participation in an activity. We have spent most of our lives chasing an active lifestyle and appreciate the benefits of motion in maintaining a healthy body and soul.